I'm sure that many of us have heard that we are in the information age? This modern world where we use the internet to learn and gain so much knowledge. We are filling our minds with so much information each day and can not seem to satisfy the hunger to know more.
What is interesting to me as I look at the political climate around the globe, this information age becomes very apparent quickly. Any person you speak to knows so much information about the candidates, the issues, and based on the information has become convinced who is the correct candidate for the job. So convinced that we as a community have become so very polarized politically.
I though do think that we as the general person or business operation are truly aware of either all the information available to us, and if we are, how to use that information effectively to build our business and become stronger and more profitable. I heard a political analyst saying the other day that before social media, a political campaign would have roughly 80 points of interest known about each voter. They would use this information to understand the voters likelihood to vote for their candidate. Now in this information age and with social media, the political campaigns have closer to 200,000 points of reference to make the same decisions. This reveals how the information age is burgeoning and overflowing with data for businesses to captcha, but as I said most either do not know how to obtain the information or how to use this information to benefit themselves.
The question to ask yourself as an entrepreneur is, what information do I need to know about my present customers, my past customers and hopefully new customers? How can I learn from my previous customers and our mistakes that made happy customers walk away, What am I do successfully now that makes my present customers happy with our service and products, and What do I need to change to make my company more relevant to the people in the great unknown to know about our presence, our services and products.
Perhaps you are discarding or not looking at the information you have the right way. Information is valuable, but knowing how to use that information is worth so much more.
We as people have become like the office gossip, who wants to know the office gossip just so that they don't feel left.
What is interesting to me as I look at the political climate around the globe, this information age becomes very apparent quickly. Any person you speak to knows so much information about the candidates, the issues, and based on the information has become convinced who is the correct candidate for the job. So convinced that we as a community have become so very polarized politically.
I though do think that we as the general person or business operation are truly aware of either all the information available to us, and if we are, how to use that information effectively to build our business and become stronger and more profitable. I heard a political analyst saying the other day that before social media, a political campaign would have roughly 80 points of interest known about each voter. They would use this information to understand the voters likelihood to vote for their candidate. Now in this information age and with social media, the political campaigns have closer to 200,000 points of reference to make the same decisions. This reveals how the information age is burgeoning and overflowing with data for businesses to captcha, but as I said most either do not know how to obtain the information or how to use this information to benefit themselves.
The question to ask yourself as an entrepreneur is, what information do I need to know about my present customers, my past customers and hopefully new customers? How can I learn from my previous customers and our mistakes that made happy customers walk away, What am I do successfully now that makes my present customers happy with our service and products, and What do I need to change to make my company more relevant to the people in the great unknown to know about our presence, our services and products.
If you found diamonds in a far off land, not knowing the value of the rocks you hold in your hand, you would merely discard.
Perhaps you are discarding or not looking at the information you have the right way. Information is valuable, but knowing how to use that information is worth so much more.
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