We are all aware how military's would think strategically, thinking through how and where to attack the enemy, successful military endeavors have not merely been successful due to the the holder of the biggest gun, but the military who has strategically plotted their plans to slowly weaken their opponent. Weakening them till they fall to their knees in surrender.
I wonder how many business owners and entrepreneurs like I , try to win the battle with a large atomic bomb. Entrepreneurs tend to spend a lot of money, building the finest, most powerful and greatest weapon to win the war in one foul swoop. Not only does this draw on many resources, but also takes a very long time to launch. Sometimes the war is already over before the bomb would be completed!
I would like to compare building a business as an entrepreneur, to one of the army major strategically planning a war made up of many battles. So as you set about attacking each battle individually, you move the company slowly towards the victory of the war - not that any business ever gets to a finish line. So on a macro scale of building the business, I encourage entrepreneurs to take the long term view, investing into the infrastructure to stand stronger as the war heats up with competitors.
Entrepreneurs sometimes get discouraged for not securing the large contract with the major customer, because they asked for the whole farm, house and animals at one time. Instead looking at the micro scale, as you approach a client or customer, you should be looking to get a small battle victory. Choose the battle selectively and strategically so that as you gain traction with that first battle, it draws you closer to a position that allows you the advantage for the second battle.
Build a battle plan that secures your business as a life line that your clients or customers can not live without.
I wonder how many business owners and entrepreneurs like I , try to win the battle with a large atomic bomb. Entrepreneurs tend to spend a lot of money, building the finest, most powerful and greatest weapon to win the war in one foul swoop. Not only does this draw on many resources, but also takes a very long time to launch. Sometimes the war is already over before the bomb would be completed!
I would like to compare building a business as an entrepreneur, to one of the army major strategically planning a war made up of many battles. So as you set about attacking each battle individually, you move the company slowly towards the victory of the war - not that any business ever gets to a finish line. So on a macro scale of building the business, I encourage entrepreneurs to take the long term view, investing into the infrastructure to stand stronger as the war heats up with competitors.
Entrepreneurs sometimes get discouraged for not securing the large contract with the major customer, because they asked for the whole farm, house and animals at one time. Instead looking at the micro scale, as you approach a client or customer, you should be looking to get a small battle victory. Choose the battle selectively and strategically so that as you gain traction with that first battle, it draws you closer to a position that allows you the advantage for the second battle.
Build a battle plan that secures your business as a life line that your clients or customers can not live without.
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